Applied Minerals, Inc. to Showcase AMIRON(TM) Advanced Natural Iron Oxides Products at World of Concrete Trade Show

NEW YORK, NY--(Marketwired - Jan 15, 2014) - Applied Minerals Inc. (the "Company", "Applied Minerals") (OTCQB: AMNL) (OTCBB: AMNL), a leading global producer of halloysite clay and technical grade iron oxides, today announced it will be exhibiting at the World of Concrete trade show in Las Vegas from January 21-24, 2014 to introduce AMIRON advanced natural iron oxide to the concrete industry. The management team and product specialists from Applied Minerals will be present at booth C6291 in the Central Hall.

"The construction market is the largest end use for iron oxide and the World of Concrete trade show is the industry's preeminent event, regularly attracting over 50,000 attendees," said Rogerio Galante, Head of Applied Minerals' Iron Oxide Business Unit. "This event provides a unique networking opportunity to bring our innovative line of advanced natural iron oxide products to the concrete and masonry construction industry."

AMIRON pigments are used in construction for coloring ready-mix concrete, grout, stone veneer, roofing, and asphalt. Vertically integrated from mine to market, Applied Minerals' Dragon Mine property, located in Utah (USA), was recently discovered to contain one of the purest in-situ resources of iron oxide in the world. The resource has been independently measured to contain over 3 million tons of Iron Oxide Hydroxide in the form of limonite, goethite and hematite, grading 95% on average and can be selectively mined for a wide range of end uses. Chemically, the iron oxide resource is uncharacteristically low in trace metal impurities, enabling its use in market applications that have been traditionally served by synthetically produced iron oxides.

About AMIRON Advanced Natural Iron Oxide Pigments

Launched in December 2013, AMIRON™ Pigments are manufactured for use in pigment applications such as roofing granules, ready mix concrete, fiber cement, pavers, bricks & mortar, industrial paints & coatings, animal feed & colorants for plastic and rubber.

The AMIRON Pigments line consists of the following colors, all of which conform to standards established by ASTM International, a globally recognized leader in the development and delivery of international voluntary consensus standards: ocher, raw sienna, burnt sienna, natural red, burnt red, raw umber, and burnt umber.

For more information on AMIRON products from Applied Minerals, please visit www.amironoxides.com.

About Applied Minerals, Inc.

Applied Minerals is the leading producer of halloysite clay and advanced natural iron oxide solutions from its wholly-owned Dragon Mine property in Utah. Halloysite is aluminosilicate clay that forms naturally occurring nanotubes. In addition to serving the traditional halloysite markets for use in technical ceramics and catalytic applications, the Company has developed niche applications that benefit from the tubular morphology of its halloysite. These applications include carriers of active ingredients in paints, coatings and building materials, environmental remediation, agricultural applications and high-performance additives & fillers for plastic composites. Applied Minerals markets its halloysite products under the Dragonite™ trade name.

The Dragon Mine also contains an advanced natural iron oxide resource consisting of Goethite and Hematite. Combining ultra-high purity and consistent quality, the inherent properties of iron oxide from the Dragon Mine allow for a wide range of end uses in pigment and technical applications. Applied Minerals markets its comprehensive line of advanced natural iron oxide pigments under the AMIRON™ trade name.

Additional information on the Company can be found at www.appliedminerals.com.

Safe Harbor Disclaimer: Safe harbor statements under the Private Securities Litigation Reform Act of 1995 for Applied Minerals Inc.: Some statements contained or implied in this news release may be considered forward-looking statements, which by their nature are uncertain. Consequently, actual results could materially differ. For more detailed information concerning how risks and uncertainties could affect the Company's financial results, please refer to Applied Minerals' most recent filings with the SEC. The Company assumes no obligation to update any forward-looking information.