Technology Veteran David Boulette Appointed to Advance United Board of Directors

Toronto, January 21, 2022 - Advance United Holdings Inc. (CSE: AUHI) (FSE: 9I0) (the "Company", or "Advance United") is pleased to announce the appointment of technology veteran David Boulette to the Company's Board of Directors.

Mr. Boulette joins as an independent director, effective immediately, demonstrating the Company's focus on the development of their technology-based Marketplace Platform, commitment to digital growth, and continued goal to increase board independence and corporate governance.

David Boulette has over 20-years' experience in software development and is the founder of Eva Media, a complex mood targeting AI advertising platform. As Eva's CEO and Chief Science Officer David has led the company to service Fortune 100 companies managing 100 million display impressions every day across the 192 countries Eva now reaches. In October 2021 David brought Eva public with the purpose to end human ad fraud, lag, and error in the $333 billion digital media buying industry.

Prior to founding Eva, David was the Venture Chief Technology Officer (CTO) of Boston Consulting Group Digital Ventures in California, where he led teams of engineers to build out Minimal Viable Products (MVP) products for corporate clients including Starbucks, UPS, and Hertz to name a few.

David graduated from University of Waterloo, Canada's premier technology institute, with a BSc Computer Science; he quickly found himself immersed in the corporate tech world, developing mobile applications for RIM Blackberry located in Waterloo. While in Canada's version of Silicon Valley, he then went to ATS Automation where he developed a global MRP system that ran at multiple plants around the world connected real-time using web services which resulted in reducing late shipments by 40%.

David then moved on to LiveHive Systems where he led a team of developers creating the NanoGaming and TVClickr platforms - real-time two screen interactive software systems allowing users to play along as they watch their favorite sports. TVClickr attracted Nascar, ESPN, Global TV, CNN, The Score, CBC, NHL, MLSE, NBC Beijing Olympics, and the NBA.

A seasoned executive, David gained an expertise in every important software language including NoSQL. He's an Ai pioneer. A natural born innovator. All of this combined with his background in developing advertising technology led naturally to developing the Eva Ai driven digital media platform.

"We are delighted to have David join the Advance United Board of Directors," said James Atkinson, CEO of Advance United, "He brings an impressive and proven track record of success and growing technology businesses at an exciting time for the company as we develop the next phase of our digital marketplace."

Mr. Boulette will replace Mr. Vishal Gupta who will continue to serve the company under a new consultancy contract assisting management with business and operations development and potential growth opportunities.

About Advance United

Advance United, headquartered in Toronto, Canada, is traded on the Canadian Securities Exchange in Canada under the symbol "AUHI" and the Börse Frankfurt Stock Exchange in Germany under the symbol "9I0".

We are a different kind of Canadian junior mining company, one designed to succeed where other junior mining companies fail. We are involved exclusively in the acquisition and advancement of past projects - with no intent to bring them back into production or to mine them ourselves. Our expertise is in identifying and acquiring undervalued properties with significant historical work, which were uneconomic at the time, but we believe have economic value at today's prices.

We fund the development of re-working historic data and applying modern technology to underwrite new qualified reports, document quantifiable resources and reserves to current standards, thereby recognizing the current value.

Our purpose is to bring immediate and long-term value to our partners and shareholders while seeking to eliminate exploration risk, so that we can all advance united in the shortest possible time frame.

For additional information about us, our projects, or to find out how you can get involved please visit www.advanceunited.ca.

Contact Information
James Atkinson, P. Geo., CEO
Email: jim.atkinson@advanceunited.ca
Tel: (647) 278-7502

Forward-Looking Information and Cautionary Statements

The listing of the Company's common shares on the OTCQB remains subject to the approval of the OTCQB and the satisfaction of applicable listing requirements. There is no assurance as to when and/or if the application to OTCQB will be accepted and that the Company will be eligible for public quotations pursuant to Rule 15c2-11 or any other applicable regulation.

This news release may contain "forward-looking information" within the meaning of applicable securities laws relating to the trading of the Company's securities and the focus of the Company's business. Any such forward-looking statements may be identified by words such as "expects", "anticipates", "intends", "contemplates", "believes", "projects", "plans" and similar expressions. Forward-looking statements in this news release include statements regarding the Company's ability to increase the value of its current and future mineral exploration properties and, in connection therewith, any long-term shareholder value, the Company's ability to mitigate or eliminate exploration risk, and the Company's intention to develop a portfolio of historic gold properties. Readers are cautioned not to place undue reliance on forward-looking statements. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from those implied by such statements. Although such statements are based on management's reasonable assumptions, there can be no assurance that the Company will continue its business as described above. Readers are encouraged to refer to the Company's annual and quarterly management's discussion and analysis and other periodic filings made by the Company with the Canadian securities regulatory authorities under the Company's profile on SEDAR at www.sedar.com. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances or actual results unless required by applicable law.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/111048