Pacific Potash Obtains Drill Permits For 100% Owned Provost Potash Property

VANCOUVER, Oct. 19, 2011 /CNW/ - Pacific Potash Corporation (TSXV: PP) (“Pacific Potash“ or the “Company“) is pleased to announce that it has obtained permits for two potash drill holes on its 100% owned Provost Potash Property located in Alberta, Canada. Site construction is currently underway and the drill rig is scheduled to be mobilized to the location of the first drill hole this weekend, with drilling to commence shortly thereafter. The Company has retained Taylor Land Services whom have assisted with the permitting process, site selection and negotiations with surface rights holders. The Company has retained Barlon Engineering to conduct and manage the potash exploration drilling program.


PACIFIC POTASH ENTERS INTO INVESTOR RELATIONS CONTRACT

Pacific Potash Corporation has signed an investor relations contract with Noble Investment Corp. (the “Consultant“) to provide investor relations and corporate communications services to the Company. The contract has a term of 3 months. Under the contract, the Company has agreed to pay the Consultant $5,000 per month and grant 200,000 options, exercisable at the price of 40 cents for a period of 12 months. These options shall be governed by the Company's option plan, vest quarterly and comply with Policy 4.4 of the TSX Venture Exchange (the “Exchange“).

The Consultant is an investor relations company and Dan Patience, of Calgary, Alberta, Canada is the President. The Consultant is not related to the Company, does not have any direct or indirect material interest in the Company or its securities, other than the stock options as described above. The contract with the Consultant is subject to Exchange approval.

Pacific Potash has terminated their Investor relations contract with Octobaan IR capital. The Company would like to thank Octobaan for their services over the last three months and wishes them well in their future endeavors.


On behalf of the Board, Pacific Potash Corporation

Steven Khan, MBA, CFA
Director & CEO
604-629-7083



Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


Caution concerning forward-looking information

This press release contains “forward-looking information“ and “forward-looking statements“ within the meaning of applicable securities laws. This information and statements address future activities, events, plans, developments and projections. All statements, other than statements of historical fact, constitute forward-looking statements or forward-looking information. Such forward-looking information and statements are frequently identified by words such as “may,“ “will,“ “should,“ “anticipate,“ “plan,“ “expect,“ “believe,“ “estimate,“ “intend“ and similar terminology, and reflect assumptions, estimates, opinions and analysis made by management of Pacific Potash in light of its experience, current conditions, expectations of future developments and other factors which it believes to be reasonable and relevant. Forward-looking information and statements involve known and unknown risks and uncertainties that may cause Pacific Potash's actual results, performance and achievements to differ materially from those expressed or implied by the forward-looking information and statements and accordingly, undue reliance should not be placed thereon.

Risks and uncertainties that may cause actual results to vary include but are not limited to the availability of financing; fluctuations in commodity prices; changes to and compliance with applicable laws and regulations, including environmental laws and obtaining requisite permits; political, economic and other risks; as well as other risks and uncertainties which are more fully described in our annual and quarterly Management's Discussion and Analysis and in other filings made by us with Canadian securities regulatory authorities and available at www.sedar.com. Pacific Potash disclaims any obligation to update or revise any forward-looking information or statements except as may be required by law.



For further information:

visit our website at www.pacificpotash.com or contact investor relations:

Richard Tremblay
Pacific Potash Corporation
Tel: 604-629-7095
Toll free: 1-855-629-7095
Email: rtremblay@pacificpotash.com